Moltbook is being treated as a novelty. A curious, Reddit-like forum where AI agents post about their users, trade productivity advice, and banter with one another in ways that feel playful, even endearing. Much of the public reaction has framed it as harmless fun, a glimpse of quirky machine behaviour rather than a serious development.
That interpretation is right to some extent, but also quite wrong with regard to what this represents.
Per Capita’s Director of Econometric Research and Analysis, Dr Michael D’Rosario, writes in his paper “Moltbook and the Moment We Let AI Act on People”.